Collector

Success & the niche bank

Client: Collector
Project: Web and film

Collector is a Scandinavian online-only bank, known for its refreshing digital-first approach to finance. They are continuously growing, and wanted to showcase their stellar numbers from 2016.

Authors: Joakim & Jonathan

Collector tasked our friends at DDB with creating a campaign page that presented their 2016 Financial Report in an understandable and compelling way. They came up with inspired idea of bringing in a famous Swedish podcaster, Alexander Pärleros.

Alexander Pärleros

DDB then came to us to turn their creative vision into an internet reality, which entailed:

  • Web development
  • Motion graphics
  • 7 short films (filming & post-production)
  • 2 graphic films (original art & animation)
Screenshots from the films

For a bit more background on the concept, Alexander’s “Framgångspodden” (which translates to The Success Podcast) tells stories of Nordic entrepreneurs disrupting industries through creativity and sheer determination.

Similar to his role in his own podcast, Alexander is positioned as the “host” of the Collector campaign page. He conducts a series of interviews with the heads of key departments at Collector, which we filmed at their Gothenburg headquarters.

To mix up the static “talking heads” factor, we filmed quite a bit of B roll showing Collector employees doing their everyday work. The footage flaunts the company culture perfectly: open and relaxed, yet intelligent, tuned-in and motivated. With many of the computer screens showing code, it drives home the fact that Collector is indeed an IT powerhouse.

Making it move

We also made two infographic short films to illustrate Collector’s impressive business success stories from last year. They are all about banking services, which can easily be snooze-inducing. So in the translation to movies, we aimed to make them brisk, inspiring stories. With a hint of comedy too.

Screenshot from Collector Årsredovisning 2016 case films
Screenshot from Collector Årsredovisning 2016 case films
Screenshot from Collector Årsredovisning 2016 case films
Screenshot from Collector Årsredovisning 2016 case films
Screenshot from Collector Årsredovisning 2016 case films
Screenshot from Collector Årsredovisning 2016 case films

When it came to the design of the web page, we put a lot of power in the hands of the user.

They could make their own choice about how much information they wanted to choose about a topic by using the toggle-down sections. Or they could take a passive approach: we wrapped the Vimeo API in a playlist function so the films would play in a continuous sequence, Netflix-binging style.

Overall, this site bears many of the genetic markers of a Fully Studios production:
  • Subtle use of motion graphics throughout, typically triggered by hovers.
  • A simple, vibrant user interface
  • A complex technical underbelly (the video sequencing took a lot of elbow grease to become so seamless, for instance).

We’re quite pleased with the way this project turned out, and about what it means for us. Last year we set a goal to be a half web, half film studio. Judging by the extent of in-house talent that generated the art, film and code on this campaign page, it looks like we’ve made it. And in good time too!

Author: Joakim

Selected work

Fenderball trailer

Fenderball trailer

A 2D piece of art with 3D secrets

Qgroup

Qgroup

Question IT

Qmatic

Qmatic

Energetic explainer of the robust and functionally jam-packed services of Qmatic Cloud Appointments.

Academedia Snacka med SYV

Academedia Snacka med SYV

A guidance counselling service

Stockholm Light

Stockholm Light

Digital Fireworks

Semrén & Månsson

Semrén & Månsson

Architecture with heart

Crusner Advokatbyrå

Crusner Advokatbyrå

A lawyer in your phone

Planet of Lana

Planet of Lana

A tale of two sisters

Poppy Poppy

Poppy Poppy

Who said flower pots should be boring?

Brooklyn HaHa

Brooklyn HaHa

A mini-series about stand-up in the heart of Brooklyn

Schedaero

Schedaero

Aircraft and pilot scheduling, made easy with Schedaero from Avinode Group.

Bauer quiz

Bauer quiz

Sunny hockey season

Paynode

Paynode

Retro-influenced animation for aviation service Paynode from Avinode Group.

Allemansrätten

Allemansrätten

Infomercials can be fun!

Nya Styr & Ställ

Nya Styr & Ställ

A brand new fleet of city bikes

Hubins

Hubins

Explainer video for investment site Hubins.com with smooth and flowy line art animations.

Montessori Mondial

Montessori Mondial

A playful handpainted animation series created for Montessori Mondial schools.

Qgroup

Qgroup

A chef's table-esque branding film

Paprica­klubben

Paprica­klubben

An interactive world for ICA's children's club

Crayon

Crayon

Smooth animation explaining CloudIQ, a subscription management service from Crayon.

Winningtemp

Winningtemp

Demonstration of the structure of well known employee satisfaction platform Winningtemp.

Veterans Online

Veterans Online

Brainy multiplayer battles

The Swedish School in London

The Swedish School in London

One of a kind. In fact.

JOOL

JOOL

A financial service for bond investments

Study in Sweden

Study in Sweden

Redesign of the student blog

Collector

Collector

Success & the niche bank

Liseberg

Liseberg

A Halloween click-or-treat

Owd Bob

Owd Bob

The most elusive print shop in the world