Lighting up Stockholm
Given the nerds we are for interactive digital experiences, we thought it would be fun to let people play a role in making the fireworks happen.
After brainstorming with Atracta about technological possibilities, we honed in on the following idea: to create an app that would let users shoot up digital fireworks onto the big screens with personalized greetings.
And we would use the exposure to do some good too, by giving users the opportunity to donate to a charity. A donation would get you a really big firework.
Users could choose which of Atractas four screens they wanted their firework to play on: The Big Bang at Stureplan, The Façade on Kungsgatan, Twin Screens on the way to Arlanda, or the Elevator towering above Katarinahissen.
They could also choose the type of firework, the color, and fill in their greeting. That “order” was processed through a custom-built API and sent to the individual websites we built for each screen.
We integrated this infrastructure with Atracta’s own program so the fireworks would show up between their commercial loops.
How to code a firework
Everything about each firework needed to be dynamic: the size, color, duration, timing. There was no other choice but to actually make them from code. We decided to go with particles.
It took a special blend of art + math to make the fireworks mimic reality. This involved programming sine and cosine waves to create the arcs and smoke trails, adding gravity, simulating wind, and so on.
- Download app & choose screen
- Choose firework style & color
- Dedicate it to a loved one
- Give to a charity from the list
The app had over
downloads before New Year’s Eve
We shot up exactly
When the clock struck twelve… boom, bang, pow, whizz! Our digital fireworks were playing perfectly all across the city.
Looking up from Stureplan that night, the folks at Atracta were really happy with the result. And we were too. We loved the opportunity to spread some interactive cheer using the art of web-based motion.
And the fact that our creation didn’t leave our dog friends trembling in a corner, that’s satisfying too.