Brooklyn Brewery Special Effects

A branded content mini-series

Client: Brooklyn Brewery
Project: Film

To promote Brooklyn Brewery’s new non-alcoholic beer ‘Special Effects’, as well as their collaboration with the Göteborg Film Festival, we produced a branded content mini-series for the iconic NYC beer purveyor. The series explores the making-of the festival’s headlining film, ‘Aniara’ – Sweden’s first real space odyssey film.

Author: Jakob Åhl

It takes a village to build a spaceship

Like all the best space films, Aniara features some stunningly imaginative sets and special effects. Together with the agency Pronto, we developed a concept for the mini-series based on the simple head-scratching question we all have sometimes – “how did they do that?”

Sound mixing

Calle Wachtmeister, Sound Supervisor, guides us through the smoke and mirrors of layering normal sounds to otherworldly effect. Flapping leather gloves become butterfly wings. A vigorous shake of a recycling bin becomes the menacing rumble of a spaceship.

Visual effects

Andreas Wicklund, VFX Supervisor for Aniara, explains how the visual inspiration for the Aniara ship was partly taken from the lights of a cruise ship at night, and how the lamp in his living room gave him the spark he needed to design the ship’s pulsating AI.

Set design

Maja-Stina Åsberg, one of two production designers for Aniara, brings us to her studio and talks about the wonders and nuances of bringing an iconic piece of Swedish literature to life on film.

VFX Supervisor Andreas Wicklund gathering inspiration in his home studio.

The films were published on social media during the Göteborg Film Festival and reached approximately 50,000 people per episode. And as for how many people sampled Brooklyn’s non-alcoholic ambrosia as a result? Well, we’re still waiting for the figures on that front.

Production Designer Maja-Stina Åsberg shows us around her creative nest.
Sound Designer Dennis Filatov turning a glove into butterly sounds.

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