Pågen

Social meals

Client: Pågen
Project: Film

We love an old fashion film shoot just as much as we enjoy dazzling audiences with motion graphics. In the cases below, we were blessed to do both. The productions were short and sweet, destined for great things – and social media.

Author: Joakim Hanner

At Fully, many of us are dedicated foodies and, as such, we truly appreciate a sandwich done with precision and love. One day, we were in the middle of devouring a delicious Bahn Mi when the phone rang (true story!). It was our favorite advertising agency DDB asking us if we could produce a series of sandwich videos for a renown Swedish bakery brand, Pågen. We got cracking immediately, clearing the office kitchen table to make way for the sandwich shoot.

The films were made specifically for social media, with recipes included in the descriptions.

Swedes at the breakfast table

A couple of months earlier we helped DDB and Pågen with another campaign, celebrating Swedish breakfast habits. Again, the platform for the videos was Facebook and Instagram and the campaign theme was “breakfast trivia.” Fully did all the animation work and DDB wrote the copy for the caption.

Visste du att på Gustav Vasas tid bestod frukosten oftast av salt sill, fläsk, bröd och ett stop öl?
På medeltiden talade man tyst om sin frukost, då frosseri ansågs vara en dödssynd och ett tecken på svaghet.
När Johnny Wahlqvist förberedde sig inför VM i bänkpress 2012 åt han: 20 frallor, tolv ägg, en liter fil, två tallrikar med gröt, en liter kaffe och en liter mjölk.
Visste du att snittfrukosten i Sverige är 13,8 minuter på vardagar? Ok, men nu vet du.
Världsrekordet när flest åt frukost i sängen samtidigt sattes av 388 personer på ett hotell i Shanghai 2014.

Selected work

Fenderball trailer

Fenderball trailer

A 2D piece of art with 3D secrets

Qgroup

Qgroup

Question IT

Qmatic

Qmatic

Energetic explainer of the robust and functionally jam-packed services of Qmatic Cloud Appointments.

Academedia Snacka med SYV

Academedia Snacka med SYV

A guidance counselling service

Stockholm Light

Stockholm Light

Digital Fireworks

Semrén & Månsson

Semrén & Månsson

Architecture with heart

Crusner Advokatbyrå

Crusner Advokatbyrå

A lawyer in your phone

Planet of Lana

Planet of Lana

A tale of two sisters

Poppy Poppy

Poppy Poppy

Who said flower pots should be boring?

Brooklyn HaHa

Brooklyn HaHa

A mini-series about stand-up in the heart of Brooklyn

Schedaero

Schedaero

Aircraft and pilot scheduling, made easy with Schedaero from Avinode Group.

Bauer quiz

Bauer quiz

Sunny hockey season

Paynode

Paynode

Retro-influenced animation for aviation service Paynode from Avinode Group.

Allemansrätten

Allemansrätten

Infomercials can be fun!

Nya Styr & Ställ

Nya Styr & Ställ

A brand new fleet of city bikes

Hubins

Hubins

Explainer video for investment site Hubins.com with smooth and flowy line art animations.

Montessori Mondial

Montessori Mondial

A playful handpainted animation series created for Montessori Mondial schools.

Qgroup

Qgroup

A chef's table-esque branding film

Paprica­klubben

Paprica­klubben

An interactive world for ICA's children's club

Crayon

Crayon

Smooth animation explaining CloudIQ, a subscription management service from Crayon.

Winningtemp

Winningtemp

Demonstration of the structure of well known employee satisfaction platform Winningtemp.

Veterans Online

Veterans Online

Brainy multiplayer battles

The Swedish School in London

The Swedish School in London

One of a kind. In fact.

JOOL

JOOL

A financial service for bond investments

Study in Sweden

Study in Sweden

Redesign of the student blog

Collector

Collector

Success & the niche bank

Liseberg

Liseberg

A Halloween click-or-treat

Owd Bob

Owd Bob

The most elusive print shop in the world