At Fully, many of us are dedicated foodies and, as such, we truly appreciate a sandwich done with precision and love. One day, we were in the middle of devouring a delicious Bahn Mi when the phone rang (true story!). It was our favorite advertising agency DDB asking us if we could produce a series of sandwich videos for a renown Swedish bakery brand, Pågen. We got cracking immediately, clearing the office kitchen table to make way for the sandwich shoot.
The films were made specifically for social media, with recipes included in the descriptions.
Swedes at the breakfast table
A couple of months earlier we helped DDB and Pågen with another campaign, celebrating Swedish breakfast habits. Again, the platform for the videos was Facebook and Instagram and the campaign theme was “breakfast trivia.” Fully did all the animation work and DDB wrote the copy for the caption.